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Sports Innovation Lab Joins as Global Supporter for Content Strategy

The Global Esports Federation announces the appointment of Sports Innovation Lab as Global Supporter, aimed at further enhancing the GEF’s mission to promote the credibility, legitimacy and prestige of esports. Through this global partnership, Sports Innovation Lab will develop the GEF’s global events portfolio, including the landmark GEFcon – the Global Esports Federation’s convention, thought-leadership and dialogue platform.

“We are proud to welcome Sports Innovation Lab as our Global Supporter in an effort to deepen our involvement with the stakeholders in esports, including fans worldwide on one global, inclusive platform,”

said Chris Chan, President, Global Esports Federation.

“As the world’s convening platform for the esports ecosystem, engagement with players and athletes, as well as fans is paramount,” said HRH Prince Faisal bin Bandar bin Sultan Al Saud, Head of GEF’s Focus Group on Culture and Board Member, Global Esports Federation. “We continue to work towards elevating esports in the global arena, encouraging greater inclusion, interaction and participation within the world’s esports community,”

Sports Innovation Lab inspires brands to create breakthrough fan experiences through data-driven technology insights and industry-leading research – putting groundbreaking research into practice and ultimately providing exponential value to the end customer – the Fluid FanTM.

“Sports Innovation Lab is honored to be named as a Global Supporter of the Global Esports Federation. We look forward to applying to the esports space and this partnership with the GEF the expertise and insights we’ve gained from our experiences in working with world-class organizations like the NFL and others,” said Angela Ruggiero, Co-founder and Chief Executive Officer, Sports Innovation Lab. “Together, we will create and scale breakthrough fan experiences for esports globally to benefit the entire esports ecosystem.”

Sports Innovation Lab is co-founded by Angela Ruggiero, a global sports leader and Olympic Gold Medalist, advocate, entrepreneur, and advisor; and Josh Walker, former VP of Research at Forrester Research and Entrepreneur-in-Residence at General Catalyst. Learn more about Sports Innovation Lab at


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