Building Momentum: GEF’s Global Progress in the Year of Development

GEF CEO Paul J. Foster reflects on the first half of 2025—spotlighting key milestones, new frontiers, and a shared vision for the future of global esports

By Paul J. Foster, CEO, Global Esports Federation

Paul J. Foster (right)—interview with Guy Shone, AnewZ, in Baku, Azerbaijan

As we reach the midpoint of 2025, the Global Esports Federation continues to deliver on our mission to grow, connect, and innovate across the global esports landscape. Guided by our Year of Development framework, we’ve focused on expanding opportunities for players, partners, and our #worldconnected community.

This first half of the year has been defined by purposeful action—driven by the collective efforts of our global network. We are strengthening our foundation, unlocking new potential, and laying the groundwork for a sustainable future for esports.

Expanding the Global Circuit

Our events portfolio continues to evolve, powered by new host cities and deepening collaborations with our Member Federations and partners. As part of the expanded Global Esports Tour (GET), upcoming Season 5 stops in Lima and Mumbai mark significant milestones for Latin America and South Asia—regions where passionate communities and rich cultures shape the future of esports.

Our events are designed to be more than competitions—they’re experiences that reflect the spirit of inclusion and the global nature of our movement.

Planning is also underway for Season 6, as we explore new and exciting destinations to grow the global circuit.

In Africa, the second edition of the African Esports Championships: Southern Africa Region (#AEC25) will take place in Windhoek, Namibia, alongside the AUSC Region 5 Youth Games. Delivered in partnership with the African Esports Development Federation (AEDF) and the Africa Union Sports Council (AUSC) Region 5, this year’s edition will spotlight eFootball™ and Street Fighter 6—offering a high-impact platform for emerging talent and deepening regional connection.

Looking Ahead to Lima

As momentum builds, we continue to work closely with our partners in Peru in anticipation of the Lima 2025 Global Esports Games—our fourth edition of this flagship event. #GEG25 is envisioned as a celebration of elite competition, cultural exchange, and meaningful global connection.

We’re encouraged by the strong support from the Government of Peru and remain committed to shaping a memorable experience with and for our community. While final details are being finalized, we invite our #worldconnected family to stay engaged as we prepare for this next chapter.

At the same time, our team is in advanced discussions with the host cities for the Global Esports Games 2026.

Empowering Youth and Ensuring Safe Play

This year, we deepened our commitment to youth through purpose-driven partnerships. A key highlight: welcoming GAKU as a Global Impact Partner. Together, we’re delivering programs that combine esports, education, and creativity—equipping young people with the tools to thrive in the digital age.

The most meaningful progress happens when values align. These partnerships allow us to drive real impact—especially where it matters most.

We also launched the International Safeguards for Children in Esports, in collaboration with British Esports, Canterbury Christ Church University, and the International Safeguards for Children in Sport. This global framework sets a new benchmark for safe, inclusive, and positive participation—aligned with international best practices and grounded in the rights of children.

Advancing Health and Wellness in Esports

Our commitment to athlete well-being continues to guide our work with global partners. Through the leadership of our Vice President and Chair of the Health and Wellness Commission, Dr. Melita N. Moore, GEF has contributed to the development of the World Health Organization’s Global Standard for Safe Listening in Video Gameplay and Esports. This evidence-based standard outlines design features for both gameplay software and hardware that can reduce the risk of hearing loss among players. Dr. Moore has represented the GEF across WHO-led consultations on Make Listening Safe, reinforcing our shared mission to support a safe, sustainable, and health-conscious esports ecosystem.

Strengthening Global Connections

Our long-term partnership with the Azerbaijan Esports Federation continues to grow. Recent high-level meetings with the National Olympic Committee of Azerbaijan have laid the groundwork for future GEF events and deeper regional integration.

From sport to esports, from strategy to action—the momentum is real. Azerbaijan is ready.

While in Baku, I also joined Editor in Chief, Guy Shone on AnewZ for a wide-ranging conversation on the future of esports, global unity, and what’s next for our #worldconnected community—amplifying our vision on the international stage.

At Web Summit Vancouver — GEF CEO Paul J. Foster joins leaders across sport, tech, and innovation to explore the future of esports. From Opening Night to the “Future of Esports” panel, the Summit sparked real conversations and reaffirmed the power of connection, presence, and purpose in shaping what’s next. #worldconnected

We’re seeing renewed momentum behind the Global Innovation and Research Centers (IRCs)—a long-envisioned strategic initiative to establish regional hubs in key locations around the world. Designed to harness the power of technology, creativity, and innovation, the IRCs aim to unlock human potential in the digital era. Discussions are actively progressing to establish the first IRC in Southern Europe. As a natural extension of our GEF*lab incubation system, these centers will serve as engines for innovation and collaboration, cultivating sustainable partnerships across national, regional, and international levels.

A Shared Journey, A Connected Future

As we race into the second half of 2025, our focus remains on continuity—scaling what works, deepening regional engagement, and preparing for the milestones ahead.

Development is a continuous process. We’re inspired every day by the energy of our community and the opportunities ahead. With collaboration, creativity, and courage, we’re shaping a future of esports that belongs to everyone.