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International Sports Broadcasting Company appointed Broadcast, Content & Streaming Strategy Partner

ISB to guide thinking for the future of production and consumption of media together with the Global Esports Federation

The Global Esports Federation is pleased to confirm the appointment of International Sports Broadcasting Company as its Broadcast, Content and Streaming Platforms Strategy Partner, hot on the heels of GEF’s recent events portfolio announcement. ISB will guide the strategy on broadcast and content plans for the Global Esports Federation – evolving the coordinated strategy, engagement and innovation – managing the approach across the dynamic events portfolio, platforms, partners and projects.

Founded by Manolo Romero, acclaimed as one of the world’s leading broadcast pioneers, ISB will, create and coordinate live video content, athlete and team profiles and documentaries for the GEF. ISB, now led by next-generation Managing Director, Ursula Romero, will also assist in broadcast rights management, working directly with rights-holding broadcasters, ensuring that all esports events offer state-of-the-art broadcast and digital coverage.

“We are delighted to have the unmatched experience of ISB with us,” said Chris Chan, President, Global Esports Federation.

“As we rapidly consider the way we consume and share esports as entertainment, the GEF will benefit from ISB’s world leading innovation and revolutionary ideas on how to present and broadcast esports now, tomorrow and into the future.”

“We are very excited to be working with the Global Esports Federation,” Manolo Romero, President, International Sports Broadcasting Company, said of the partnership.

“Esports is dynamic, thrilling to watch, delivering edge-of-your-seat tension right to the very end of competition. This offers very exciting broadcast possibilities, utilizing innovative coverage techniques – delivered across all available platforms.”

“I believe,” Ursula Romero, Managing Director, International Sports Broadcasting Company, said, “that our experience in delivering the broadcast for other major sporting events will serve well in this new and exciting GEF-ISB partnership, capturing a mainstream audience while growing the established and very strong esports culture.”

We want to find and bring to life the powerful stories of esports – throughout the community – through compelling innovative broadcasting mixed with features, vignettes and documentaries,”

added Ursula, who is also a member of GEF’s Digital, Technology, Innovation Commission and Focus Group on Digital. “A big part of our vision is to be the storytellers, and to creatively present those stories to the world, both engaging established audiences and expanding to new markets.”

Manolo Romero received the esteemed Lifetime Achievement Award by the National Academy of Television Arts & Sciences (NATAS) at the 2013 64th Annual Technology & Engineering Emmy Awards in Las Vegas.


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