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The Global Esports Federation announces Creative Group helmed by global cohort of Creative Directors

A collective for creativity, culture, inclusion, and innovation in the metaverse



At a time of dynamic creative expressions across genres and multimedia platforms, the Global Esports Federation announces the GEF Creative Group, leading the way for inclusive experiences that connect esports, arts, culture, and entertainment.


Helmed by a line-up of acclaimed creative professionals from the world’s creative community, the GEF Creative Group will provide a forum to shape the GEF’s thinking and initiatives in the creative realm.


The cohort of Creative Directors include:

“Esports is a natural marriage of technology, stunning visuals, competition, all great ingredients for an immersive and entertaining show. Working as Creative Director on the Singapore 2021 Global Esports Games ceremonies has also enabled hyper-connections with the vast global community of the GEF, and this has been particularly exciting,” said Beatrice Chia-Richmond.


“I’m honored to be appointed to the GEF Creative Group, to be among creatives who champion inclusivity and honor the traditions and diversity of players and athletes,” said Chad Knight. “I’m excited to be a part of the future of esports, in which technology fosters the intersection of mental and physical agility.”


“Having led creative teams on every continent on earth for the Olympic movement, nations, communities and global brands and projects, I am excited to bring that network and expertise to the dynamic esports community across the planet, into the metaverse, and beyond,” expressed Catherine Ugwu MBE.


“Creativity lies at the heart of humankind. Our ability to look inward and show the world the enormous potential of the powerful creative community of esports acts as a beacon for young people. Connecting people, cultures, and places through innovative technology and entertainment is a great opportunity that the Global Esports Federation brings to life,” said Levent Erden.


Paul J. Foster, CEO of the GEF, expressed his excitement on establishing the GEF Creative Group that will inform and guide the connection between gamers and creatives as the collective metaverse takes flight. With less than a month to the Singapore 2021 Global Esports Games, the Creative Group has been active in supporting the direction for GEG2021 as the GEF’s flagship event comes to life.